ANANDHU
REGHUNATH

Ambiente is one of the world's leading international trade fairs for consumer goods, bringing together retailers, distributors, and industry innovators across kitchenware, dining, and home sectors. In 2026, I led Pyrex's presence at Hall 9, Booth E44, managing the full scope of planning, activation, and engagement strategy.

I established a comprehensive retro-planning schedule and coordinated with event organizers, communication agencies, and booth contractors across multiple markets. I created detailed briefs for all external partners covering branding guidelines, messaging priorities, and logistics requirements. I oversaw the development of POS materials including banners, product displays, and digital presentations.

I managed the entire supply chain for the booth — inventory of marketing collateral, product samples, and technical equipment. I trained the booth team on product communication, coordinated live demonstrations, and implemented a strategic attendee engagement plan combining face-to-face interactions with QR digital activations, social media highlights, and influencer amplification.

Outcome: more than 150 customers and supplier companies visited the stand. The event confirmed key kitchenware industry trends and laid groundwork for continued collaboration and future market growth, reinforcing Pyrex's leadership across the European market.

I led the complete digital repositioning and launch of the new ÔCuisine website, delivered within six months and under a 30,000 euro budget. I defined the content architecture from scratch, wrote all product and brand messaging aligned with the repositioned brand identity, and coordinated the digital agency through full delivery.

I optimised Amazon product listings for conversion across APAC and North American markets, improved product page messaging, and ensured brand consistency from homepage to checkout. I also led keyword strategy and SEO structure, ensuring the site ranked for relevant product searches across French and English-language markets.

The site launched on schedule with conversion-focused copy, fully updated product imagery across 42 SKUs, and a restructured UX that reduced bounce rate and improved time on page. The launch aligned directly with the global packaging relaunch, creating a consistent brand narrative across digital and physical touchpoints.

I led the development of the ÔCuisine 2026 Product Catalogue in collaboration with KOESENS Studio de création graphique. I defined the overall structure and content logic, organised products by range and usage, and was fully responsible for writing all product descriptions, benefit-led messaging, and technical specifications across 40 plus SKUs.

I selected and validated all product visuals, ensured image consistency with packaging and website visuals, and worked closely with KOESENS Studio to refine typography hierarchy, information prioritisation, iconography clarity, and page rhythm across multiple design iterations. The aim was to balance aesthetic appeal with commercial practicality, ensuring the catalogue served both inspiration and ordering purposes.

The 2026 catalogue was used as the primary commercial support document at Ambiente Frankfurt, serving as a structured product showcase, negotiation support tool, and leave-behind material for retail partners and distributors. More than 150 visitor companies interacted with the document during the five-day event.

As part of ÔCuisine's global brand relaunch, I led the strategic coordination and execution of a full-scale packaging redesign across a 42-SKU portfolio distributed in Asia-Pacific and North America. I coordinated between design agencies, product development, sales, regulatory, and supply chain teams, establishing structured timelines and validation checkpoints within a 4-month window.

Working closely with external design agencies, I developed detailed creative briefs, validated design iterations, refined layout hierarchy for clarity and impact, ensured logo prominence and brand consistency, and standardised iconography and usage markers. Particular focus was placed on on-shelf readability, information prioritisation, and visual coherence across the full 42-SKU range.

I then directly coordinated with DS Smith, the packaging production partner, reviewing dielines and print specifications, validating material selection, ensuring colour accuracy during print proofs, and monitoring quality control before mass production. The redesign elevated ÔCuisine from a functional glassware brand to a structured, performance-oriented, and internationally cohesive identity.

To strengthen brand storytelling across channels, I led the full organisation and execution of a lifestyle photoshoot for Pyrex and ÔCuisine products. I developed the creative brief covering target audience profiles, visual mood and atmosphere, kitchen styling direction, and product usage scenarios mapped to specific commercial use cases.

I coordinated photographer selection, location sourcing, product assortment, props, and shot lists. I also modelled in selected lifestyle scenes to create authentic cooking moments, enabling greater control over the brand narrative and more genuine product interaction. During the shoot I directed product placement, validated lighting to enhance glass transparency, and maintained consistency with packaging and website visuals.

After the shoot I selected final image sets, validated retouching, and coordinated integration across website, Amazon, and catalogue materials. The content library was deployed across multiple markets, ensuring strong ROI from a single production investment. Assets were used across ÔCuisine.fr, Amazon listings, Ambiente booth displays, trade catalogue pages, and social media campaigns.